Tuesday, September 28, 2010

Unstoppable EXPLOSIONS!!!


By the poster (and prior knowledge to typecasting) this is what i think Unstoppable is about:
I know nothing about the actual plot of this movie but i am going to take a stab at it: A brilliant witty black guy that sits behind a desk becomes the unlikely hero (played by Denzel Washington), while brooding and reckless rookie cop, Chris Pine, narrowly escapes death while they both try and stop a run away train full of nuclear waste?

Come on poster designers. Really?! I thought we were over the floating head phase of movie posters. My guess is the thought process for Midnight Oil Creative went something like this: "Hell, this sounds like a cheesy 90's movie, lets make the poster that way. First: EXPLOSIONS!!! and then we will do a have the train for perspective coming at you, and OH, the title should do the same thing. Make sure we get the actors heads in there. Because people won't bother with this movie other wise. Lastly, lets awkwardly cram in some scenes from the movie. I think we have a winner. Let's print it!"
You suck.

-Josh

Sunday, September 12, 2010

It's a Monster


This is an example of fantastic logo treatment. One of my biggest pet peeves is a logo that was half-assed. Based on the trailer, you can tell that the movie is supposed to be gritty and real (and maybe a little too similar to District 9). I think the logo gives you that same feeling. It looks like it's been scratched into the poster. The rest of the poster isn't bad either. You are going to see a lot more of this "Hipstamatic" photography in design now. I'd put money on it.

-Josh

Image source: IMP Awards
Design by: Gravillis Inc.