This is an example of fantastic logo treatment. One of my biggest pet peeves is a logo that was half-assed. Based on the trailer, you can tell that the movie is supposed to be gritty and real (and maybe a little too similar to District 9). I think the logo gives you that same feeling. It looks like it's been scratched into the poster. The rest of the poster isn't bad either. You are going to see a lot more of this "Hipstamatic" photography in design now. I'd put money on it.
-Josh
Image source: IMP Awards
Design by: Gravillis Inc.
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