This is an interesting way to start off this blog. And surprisingly it is an excellent example of viral marketing.
(Warning: this is slightly NSFW):
For the upcoming Eli Roth-produced horror flick The Last Exorcism, Lionsgate and an unknown advertising company, have set up a viral video on ChatRoulette. Unfamiliar with ChatRoulette? Well, basically, you go on a website where everyone has a webcam and they randomly pair you up with a penis... I mean person. As i was saying, the vast majority of the users are men, passive, sad little men (not far off from myself), looking for live action boobs. I wonder what a horror movie's target audience is? Oh yeah, exactly that. In a brilliant attempt to stir up some unwanted nightmares, at least 2 short videos were staged of a sexy brunette whom becomes the devils puppet just after "the good stuff" starts. This is followed by a simple web address. Granted, no one can see this address, because they all have their eyes closed, sitting in a pile of their own feces.
What really makes this effective, is the fact that if you aren't the scaree, it's hilarious. So the next step is put that bad boy up on YouTube... Now everyone is laughing at these horny losers, which makes you want to share this video with others. And in less than a week, 1 million hits. Everyone wins!
Will it help The Last Exorcism? Maybe a little.
The Last Exorcism comes out August 27th.
originally seen on gawker.com
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